Newly available from Brett Landscaping is the eagerly awaited Gardens and Driveways brochure for 2018. Produced with the home owner in mind, the brochure is the ideal way for merchants and contractors to present a range of options to customers and help them make an informed choice. Copies are available on request to stocking merchants for counter-top distribution and are also available via the Brett website as hard copies or pdf download.
Once again the brochure is packed with high quality imagery of real projects all designed to inspire and inform homeowners about the comprehensive range of Brett block, flag, natural stone and porcelain paving options available to them.
Divided naturally into sections for contemporary, traditional and value ranges, the brochure guides customers through the extensive range of options available for gardens and driveways based on the look and effect of the products rather than their technical features: it is designed for the non-expert looking to make the right choice for their home and lifestyle.
This valuable sales tool has always benefitted from the extensive use of project photography, usually featuring installations by Brett Approved Installers and bringing the products to life by showing them in-situ.
A new appearance in the 2018 brochure is the applauded GeoCeramica range of porcelain paving with its unique pre-bonded mortar base designed to make porcelain paving quicker and easier to install. Introduced by Brett in mid-2017 this game-changing range includes chic options for interiors, patios and driveways making it simpler to achieve that inside / outside look where paving is continued from indoor spaces out onto patios and driveways.
Always welcomed by contractors and home owners, Gardens and Driveways is just one of the marketing support items provided to distributors of Brett products. A range of other marketing material including the handy Trade Guide, product display stands, promotional banners and samples are all available while the Find a Stockist function on the Brett website helps to drive potential customers directly to individual merchants.
This year Brett is continuing to offer their Express Training course for counter staff which provides more information about the comprehensive range and the unique selling points of each product. Expert tutors also give useful tips on improved selling techniques, providing valuable insight into improving sales volumes and increasing the value of each sale.
Brett sees this service as part of an investment in its merchant customers, recognising that increasing sales volume is the objective for both merchant and manufacturer and is best achieved through a partnership approach of mutual support; not for nothing is their strapline ‘built on relationships’!
Gardens and Driveways 2018 is available on request via the Brett Landscaping website on www.brettpaving.co.uk/brochure.
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