How to Help Customers Select the Right Paving Products

As a builders’ merchant or stockist of Brett Products, it’s essential to guide your customers in choosing the right paving materials for their projects. Whether updating a patio or installing a driveway, understanding their needs and recommending the best products is crucial.

This blog covers key factors to help customers select the right paving products, including Brett’s porcelain slabs and the premium Invicta, Lugano, and Sigma Block Paving ranges.

Understanding Customer Needs

Start by understanding your customer’s project requirements. Ask about:

• Intended Use: Are they paving a driveway or patio? Driveways need durable options like Concrete Block Paving or GeoCeramica® Porcelain Paving 60mm, while patios can feature a broader range of materials, including natural stone, concrete slabs and Porcelain Paving.
• Budget: Provide options at different prices, balancing cost with durability and appearance. You can offer premium products like Invicta and Lugano alongside more budget-friendly options like Omega Block Paving.

Brett’s Range of Paving Products

Brett offers a variety of high-quality paving options, each suited for different needs:

• Brett Porcelain Paving Range: These sleek porcelain slabs are ideal for modern patios, offering a contemporary look and superior durability. They’re resistant to weathering and low maintenance, perfect for outdoor spaces that withstand the elements.
• Invicta Block Paving: Invicta is an excellent choice for premium projects. These pavers combine durability (made possibly through its specially formulated surface layer, AggTech®) with sophisticated design, making them suitable for high-traffic areas like driveways and commercial spaces.
• Lugano Block Paving: This range is perfect for driveways, offering a mix of strength and aesthetic appeal. It’s durable and visually versatile, available in various colours and sizes, and ideal for homes with different architectural styles.
• Sigma Block Paving: If your customers want a clean, modern look for their driveways, Sigma is an excellent option. Crafted with innovative ChromaBlock Technology, Sigma showcases rich, radiant colours that bring life to any landscape. These blocks are designed for performance and longevity, ensuring driveways remain in top condition for years.

Using Brett’s PaveScape Tool

Encourage your customers to use Brett’s PaveScape tool, a valuable resource that helps visualise different paving options. The tool allows customers to experiment with colours, styles, and layouts, helping them make informed decisions.

Additionally, PaveScape offers the first step for your customer to see the range in situ, allowing customers to see the materials before committing to a larger order.

As a stockist, you can use this tool to increase sample ordering, enhance customer satisfaction, and boost sales.

Key Factors to Consider

When assisting customers, it’s essential to address these factors:

• Durability: Recommend materials that can withstand wear and weather.
• Slip Resistance: Choose pavers and porcelain slabs with slip-resistant surfaces to prevent accidents.
• Maintenance: Advise customers on long-term care (read our Essential Maintenance Guides for more information).

Encouraging Sales and Upselling

Once customers have chosen their paving products, suggest complementary items like paving accessories, walling, and kerbs.

This can enhance the overall garden/driveway design and increase your sales. Additionally, promoting using the PaveScape augmented reality tool as the first start to encourage product interest can help secure a larger order and improve customer satisfaction.

In conclusion, helping customers select the right paving products requires product knowledge, understanding their project needs, and the right tools. Brett’s diverse range of products – including Porcelain Paving and our premium Invicta, Lugano, and Sigma Block Paving ranges – ensures an ideal option for every project.

By utilising Brett’s PaveScape tool, you can guide customers in making informed decisions, encourage sample orders, and ultimately support your business in offering top-quality paving solutions.

Visit our website for more information about Pavescape. To stock any Brett Paving ranges, including our premium or porcelain ranges, call our Customer Service team on 0345 60 80 577.